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Selling Cheese to the Chinese

> Selling Cheese to the Chinese on BBC Radio 4 at 2009-11-08 13:30:00
Mukul Devichand tells the story of the Europeans who are trying to persuade China's expanding middle class to ditch their noodles and soya in favour of pricey European fine foods.

> Selling Cheese to the Chinese on BBC World Service at 2009-08-24 03:06:00
Mukul Devichand investigates the attempt to persuade China's middle class to buy European foods instead of noodles and soya.

> Selling Cheese to the Chinese on BBC World Service at 2009-08-24 02:06:00
Mukul Devichand investigates the attempt to persuade China's middle class to buy European foods instead of noodles and soya.

> Selling Cheese to the Chinese on BBC Radio 4 at 2009-08-14 11:00:00
Mukul Devichand tells the story of the Europeans who are trying to persuade China's expanding middle class to ditch their noodles and soya in favour of pricey European fine foods.

> Selling Cheese to the Chinese on BBC Radio 4 at 2009-08-14 10:00:00
Mukul Devichand tells the story of the Europeans who are trying to persuade China's expanding middle class to ditch their noodles and soya in favour of pricey European fine foods.

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