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Program Details - Selling Cheese to the Chinese 2009-11-08 13:30:00

This program is on BBC Radio 4

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The BBC Synopsis of this program:

Mukul Devichand tells the story of the Europeans who are trying to persuade China's expanding middle class to ditch their noodles and soya in favour of pricey European fine foods.



Here is the Genre information as provided by BBC:

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